I’ve written a lot of posts that start with, “What lawyers (or law firms) can learn from …” Search by that phrase on my blog and you’ll find posts about fabulous and lousy expensive restaurants, unexpectedly terrific hotel experiences, travel, dentistry, vacuum cleaners, brand launches and more. It’s always grounded and […]
Competing On Intelligence
Originally published in Strategies, The Journal of Legal Marketing, issue no. V15.N02 Guest Post by Patrick Fuller April is a great month for sports fans. It begins with the NCAA Final Four, followed by the start of the Major League Baseball season, the NCAA Frozen Four, the start of […]
What law firms can learn from Banana Joe
On Monday, February 11, no one outside the dog-show world knew of “Banana Joe,” the affenpinscher who won Westminster Dog Show’s platinum crown – “Best in Show.” Two days later,the five-year old super-pooch is ubiquitous, appearing on all the major networks and in every brand name online and print news […]
“Never, never let others define you. You define yourself.”
Emmitt Smith said that in his August 7, 2010 Football Hall of Fame induction speech. I don’t love football, but I do like the Dallas Cowboys – most seasons. I typically wouldn’t hunt for legal marketing/management metaphors on a sports channel in the fall of any year. But I think the […]