• Skip to primary navigation
  • Skip to content
  • Skip to footer

Content Pilot Logo Plain Large

Strategy and Technology with Direction

Television

Business development Current Affairs Food and Drink Law Firm Management and Marketing Sports Strategy Television Travel

What lawyers can learn from CBS Sportscasting legend, Verne Lundquist.

I’ve written a lot of posts that start with, “What lawyers (or law firms) can learn from …” Search by that phrase on my blog and you’ll find posts about fabulous and lousy expensive restaurants, unexpectedly terrific hotel experiences, travel, dentistry, vacuum cleaners, brand launches and more. It’s always grounded and […]

Read More

Business development Current Affairs Intelligence Law Firm Management and Marketing RFPs and Proposals Strategy Television Web 2.0 Web/Tech

To win more business, don’t underestimate the value of visceral appeal.

For more than two decades we have known that corporate counsel and other buyers of legal services have two levels of decision-making. They make an intellectual decision when creating their short list, evaluating expertise, perceived technical skill, and other features that are important to them – geographical reach, depth, rates […]

Read More

Business development Current Affairs Law Firm Management and Marketing Sports Television

What law firms can learn from Banana Joe

On Monday, February 11, no one outside the dog-show world knew of “Banana Joe,” the affenpinscher who won Westminster Dog Show’s platinum crown – “Best in Show.” Two days later,the five-year old super-pooch is ubiquitous, appearing on all the major networks and in every brand name online and print news […]

Read More

Business development Current Affairs Knowledge Management (KM) Law Firm Management and Marketing Television Web/Tech

Embrace Life – The most moving YouTube video

Today's post is not about marketing and business development technology, knowledge or experience management, websites, marketing strategy, lawyers or law firms.  It's to share a link of a remarkable and powerful advertising campaign promoting the use of seat belts.  It could be one of the finest, most moving ads I've ever […]

Read More

Current Affairs Law Firm Management and Marketing Social Media Television Web 2.0

The Twitter logo: 2 years old and over-the-hill

Twitter leaders decided that the old bird was over-the-hill. And too fat.  No more tubby, toddler-appropriate tiny “Ts,” either.  Logo refreshes aren’t unusual, but they typically happen over decades, not months. For example, take the evolution of the NBC logo (all the NBC logos below are the property of NBC): Lightening […]

Read More

Current Affairs Law Firm Management and Marketing Marketing Budgets Social Media Television Web 2.0

What law firms can learn from Dyson’s (think vacuum cleaners) anti-branding slur.

British industrial designer, Sir James Dyson, is best known for his iconic bagless vacuum cleaner that he peddles on television. And among frequent travelers who wash their hands in airport restrooms, for the Dyson Airblade, which dries your hands as would the edge of a tornado. But after a recent […]

Read More

Footer

  • Our Team
  • Product Room
  • Services
  • Our Work
  • Smart Thinking
  • Say Hello
  • Culture
  • Careers
  • Diversity
  • Privacy
© 2023 Copyright | All Rights Reserved | Content Pilot
  • Our Team
  • Product Room
  • Services
  • Our Work
  • Smart Thinking
  • Say Hello
  • Culture
  • Careers
  • Diversity