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Current Affairs, Law Firm Management and Marketing, Social Media, Television, Web 2.0

The Twitter logo: 2 years old and over-the-hill

06/08/2012 by Deborah McMurray

Twitter leaders decided that the old bird was over-the-hill. And too fat.  No more tubby, toddler-appropriate tiny “Ts,” either.  Logo refreshes aren’t unusual, but they typically happen over decades, not months.

Twitter's bird logo gets makeover

For example, take the evolution of the NBC logo (all the NBC logos below are the property of NBC):

NBC Classic Logo
NBC Classic Red Logo

Lightening Bolt logos – used 1931-1842.  (The NBC Chimes were first heard on the radio in 1927.)

NBC Logo 1943
NBC logo 1954

Microphone logo – used 1942-1953                   Xylophone logo – used 1954-1959

1956 NBC logo
NBC snake logo 1959

Original Peacock logo – used 1956-1962                   Original “snake” logo – used 1959-1975

NBC Logo 1962
NBC Logo 1976

“Laramie Peacock” logo – special uses 1962-1975         The “Fancy Cut N” logo – 1976-1979

NBC Logo 1980
NBC Logo 1986

“Proud N” logo – used 1979-1986      And finally, today’s logo used since 1986

NBC has numerous variants you’ll see, too – green for St. Patrick’s Day, black/orange for Halloween, red/pink for Valentine’s Day, the logo with a Santa hat for Christmas and donning a party hat to celebrate a New Year.

Imagine if law firms fussed with their logos in this way, making them holiday-appropriate – a brand stewardship challenge for sure.

For now, adios little fat Twitter bird, and a warm welcome to the younger chick.

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