Everyone who knows Adam Stock, the Director of Marketing and Business Development at California law firm Allen Matkins, understands that he is an early adopter of most things technology. He’s a capable developer, program and website designer and, in his spare time, he is Chair of the upcoming 2011 Legal Marketing […]
Law Firms on Facebook – More than a toe in the water
If I had a nickel for every time a lawyer asked me, “Should we be on Facebook?” . . . I’d be – well, you know. JD SUPRA has identified several firms that have established a great presence on Facebook, and the article notes why. For those lawyers and firms […]
Happy 20th Birthday World Wide Web!
August 6, 2011 was the twentieth birthday of the first website being launched. For the hundreds of millions of hourly web users across the world, the day came and went without so much as a piece of cake or a candle. As Mark Giangrande noted in his August 10 Law Librarians […]
Only 5 months left to meet your 2011 marketing goals
I received an email this morning from the CMO Council on its “Marketing Outlook for 2011.” While the research study made more sense to report in Q1, it’s worthwhile to use as a check-up as we edge into August 2011. The Study reports that marketing budgets are on the rise, with […]
How you can monitor social media buzz about you
Rob Kahn, Director of Business Development at Fenwick & West LLP, and Elizabeth Lampert, owner of Elizabeth Lampert PR, just wrote an article for the National Law Journal about social media. The publication date was July 4, 2011. After reading it, I searched for "social media" on the NLJ site - http://www.law.com/jsp/nlj/index.jsp - and got […]
Law Practice Management Class – SMU Law School. What’s on their minds?
I taught a course this week – Marketing on the Internet – at Mark Shank’s Law Practice Management Class at Southern Methodist University Law School. The LPM course was new last year – it attracted 14 students. This year, it has 49, and I expect next year it will exponentially grow again. […]
Let’s talk about lawyer biographies – 2010 AmLaw 100 Websites: Ten Foundational Best Practices
The fourth Foundational Best Practice is lawyer biographies. (If you are new to my blog and that opening sentence doesn’t make sense to you, please read these earlier posts about the 2010 AmLaw 100 Websites: Ten Foundational Best Practices Research: one, two, three, four and five – in chronological order […]
Measuring the value of social media in driving traffic to your law firm website
It’s mid-December and much of the country is buried in a cold snap. It’s also the time of year where we all seek frenetic joy in the holiday shopping, eating, drinking, socializing Spirit. And, it’s also budget season – still – for many law firms. While we are seeing an […]
2010 AmLaw 100 Websites’ research – ILTA SF presentation
On November 10, 2010, I spoke to the San Francisco and Albuquerque chapters of ILTA – www.iltanet.org - (with some SF LMA members also attending) - presenting the 2010 AmLaw 100 Websites: Ten Foundational Best Practices research for the first time. I wrote a guest article about it and posted my slides on "3 […]
Goulston & Storrs – the first iPhone app in New England
In a world where precedent rules, law firms aren’t widely known to be trend-setters – or even early adopters. There are two law firms who have put an i-generation stake in the ground and created iPhone apps. (Other firms have launched apps, but the most highly publicized recent ones are […]
How do you keep law firm associates on your good side?
Chat boards, blogs, Facebook pages, tweets and more are the ready receptacles for associate gripes, whining, belly-aching and wailing. I am amazed at those who passionately defend their constitutional right to free speech, yet haven't the foggiest clue about exercising good judgment, being self and employer respecting, and otherwise selfishly guarding […]
The efficacy of Martindale.com as a referrer to your Web site
A law firm's Web site should be at the center of its business development. With the evolution of Web 2.0 and social media tools, site visitors can customize their experiences, interact with the firm and its lawyers, and stay up-to-the-minute on the latest laws and industry developments via video, podcasts, […]
In defense of bloggers’ free speech (a CNN op-ed by Rick Klau)
As Rick Klau notes in this post — http://www.cnn.com/2009/TECH/11/30/commentary.klau.blogging/index.html –there are millions of modern-day “pamphleteers” out there. Many lawyers and law firms have made their notable mark as bloggers. Many more have stuck a toe in the water to see if their posts can lead to fame, if not fortune. Some […]
Getting your law firm to buy in to Web 2.0
Read how Andrew McAfee’s Enterprise 2.0 relates to global law firms.