Being quoted in the media is an excellent way to enhance a lawyer’s professional reputation and build credibility as an expert. But is it true that all PR good PR? Mostly yes, but there are exceptions and situations when media coverage can do more harm than good. For instance, if […]
Bubbles, Bites & Bits of Wisdom
These one-of-a-kind sophisticated events elevate professionals while giving practical instruction on meeting like-minded professionals. The men and women who attend these events leave with real-world tools that shape their professional and personal lives. Deborah McMurray, CEO and Strategy Architect at Content Pilot is presenting at Bubbles, Bites & Bits of […]
Initial Thoughts and Quick Tips on Google’s First Big Core Update for 2019
Google’s first major Core Algorithm Update for 2019 was released on March 12. While experts and our team at CP are still researching the effects of the update, initial data appears to show a continued focus on rewarding sites with favorable user signals such as time-on-site and bounce rate. Websites […]
LMA Dallas lunch presentation by Deborah McMurray and Keith Wewe
Join #LMADallas for “Driving Top-Line Growth with a Killer Proposal Strategy” Hear the results of Content Pilot’s latest research about proposals and experience management and the perspective of top legal marketers around the U.S. Deborah McMurray and Keith Wewe will review the research results from two recent CP Flash Surveys […]
Come Visit Us at LMA19 in Atlanta
Content Pilot is sponsoring the LMA Annual Conference in Atlanta April 8-10, 2019. Stop by our booth #321 to say hello and pick up a crazy bird. More about CP at LMA19 Crazy Bird And don’t miss these great break-out sessions with presentations by Deborah McMurray and Keith Wewe: The […]
Texas Attorney Advertising Rules are Getting a Makeover
We may be about to see some substantial changes in the way attorneys in Texas market their services. The State Bar of Texas first introduced the current advertising rules 25 years ago, in 1994. The rules have been tweaked a few times since then but 2019 might be the year […]
How to Satisfy the Content Craving
If content begins by listening, then this is the perfect season to have your ears perked. Holiday parties and year end wrap up meetings are ideal settings for content to originate. As you mix and mingle at holiday gatherings over the next few weeks, ask insightful questions and let the […]
Driving Top Line Growth with a Killer Proposal Strategy
A proposal is an opportunity to start fresh or reset an existing relationship. And it begins with a well-designed strategy. Attendees at the 2018 LMA Southeast Regional Conference got an in depth presentation on how to create better proposals from Deborah McMurray and Keith Wewe. The duo broke down what […]
Optimize Your Bio: Tips From the CP Flight Deck
Focus on the first 150 characters. Your bio should start with 150 characters that get right to the point and grab the reader’s attention. They also need to speak directly to Google for SEO, so those first 140 characters are serving a dual purpose that’s important on both fronts. Create […]