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Law Firm Management and Marketing

Business development Current Affairs Food and Drink Knowledge Management (KM) Law Firm Management and Marketing Web/Tech

How would you transform the legal industry?

Ayelette Robinson, Director of Knowledge Technology at Littler Mendelson, did a guest post on the 3 Geeks and a Law Blog a couple days ago asking, “How would you transform the legal industry?”  It got me thinking and I thought I’d carry her idea to my blog and pose it to […]

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Business development Knowledge Management (KM) Law Firm Management and Marketing Web 2.0 Web/Tech

3 Geeks review our cross-selling mobile app, Velocity

In an ILTA hosted webinar yesterday about experience databases, Kathrine Cain (Winston & Strawn), Lisa Simon (Brownstein Hyatt Farber Schreck) and I spoke about our own experiences implementing experience databases.  As I mentioned in my introduction and observations, this is one of the hottest topics proliferating law firms today – […]

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Business development Knowledge Management (KM) Law Firm Management and Marketing Web/Tech

Experience databases: If you build it, will they come?

For many AmLaw 100 and 200 law firms, experience management is one of the most important stated initiatives for 2012.  Knowing what your partners do and knowing how to easily sort, parse and leverage this data is a top priority for managing partners, law firm chairs and executive committees.  If […]

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Extranets Intranets Knowledge Management (KM) Law Firm Management and Marketing RFPs and Proposals Web/Tech Weblogs

The best description of “strategy” I’ve read in years

I am having lunch today with the “3 Geeks and a Law Blog” trio – Lisa Salazar, Toby Brown and Greg Lambert.  To prep, I am climbing into their award-winning blog of the same name and came across this description in a post by Greg. He’s talking about another blogger […]

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Business development Law Firm Management and Marketing

Advice to CMOs: Don’t relinquish control when searching for your critical team members.

(Guest post by Steve Nelson and Cassie Battle) One critical determinant in the success of CMOs in law firms is the ability to build a high-functioning team. Anyone who has read “Good to Great” knows that the key to success in any enterprise is to get the right people on […]

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Business development Food and Drink Knowledge Management (KM) Law Firm Management and Marketing RFPs and Proposals Web/Tech

A Toast to Differentiation: What law firms can learn from Blue Hill at Stone Barns

(Guest post by Lise Anne Schwartz) Regular visitors to this blog know that Deborah is a connoisseur of fine food, wine and restaurants. So when she visited New York last week, the pressure was on to find a unique dining experience for us to share. I took her to Blue […]

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Business development Current Affairs Law Firm Management and Marketing RFPs and Proposals

“2012 CFO Outlook” – A survey by Merrill Lynch and Bank of America – What does this mean for law firms?

Now that the holidays are behind us, let’s get down to some serious business – and some prognosticating about what law firms’ business and financial lives might be like this year.  The bottom line is that the CFO respondents (600 of them from corporate America) are concerned and have low confidence […]

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Business development Law Firm Management and Marketing Social Media Web 2.0 Web/Tech

Attorney at Work’s “Lawyer Marketing Collection 2011”

If you haven’t subscribed to Attorney at Work yet, take 5 minutes during this post-Christmas-gift-exchanging-sale-exploiting week and do it.  To get a taste for the benefit you’ll receive, download this free “Lawyer Marketing Collection 2011” — the most popular/best read Attorney at Work posts during the last year. I am happy to […]

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Business development Law Firm Management and Marketing Social Media Web 2.0 Web/Tech Weblogs

3 No cost ways to drive traffic to your website

It’s almost New Year’s Eve.  I am a believer in making New Year’s resolutions – I make them every year.  When Merrilyn Astin Tarlton and Joan Feldman asked me to write a year-end blog post for their popular blog Attorney at Work, I sought to write one that would inspire readers […]

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Business development Law Firm Management and Marketing RFPs and Proposals Weblogs

The secret to becoming a rainmaker – Part 3 (Or, the “Triangle of Success”)

In Part 1 of “The secret to becoming a rainmaker,” I shared the one thing that I think makes the greatest difference in lawyers who are effective business developers.  Here is an excerpt of that post: This post isn’t about telling you how to sell.  It’s about me finally articulating […]

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Business development Law Firm Management and Marketing

How do you balance the yin-and-yang of leaders and managers in your firm?

I bet that everyone reading this is a fan of buying the latest bestsellers on leadership.  And I bet that most of you actually read parts, if not all of these tomes.   I am drawn to each new title and I am nearly always inspired by what I read about […]

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Business development Law Firm Management and Marketing RFPs and Proposals Web 2.0 Web/Tech

How does the “last mile” relate to lawyers’ website biographies?

The “last mile” is a supply chain management term (and a single released by hard rock/glam band, Cinderella, in 1989, and also a play and movie from the 1930s) that refers to a product’s last mile before it gets to market and on store shelves. Apparently, it’s the hardest and most […]

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Law Firm Management and Marketing Social Media Social Networking Web 2.0 Weblogs

The Social Media conversation we should be having – Part 1.

There is still a lot of hand-wringing about social media by law firm partners.  A surprising number of firms still don’t have approved policies – they are in permanent “draft” mode, perhaps because they don’t really want to commit to anything they don’t fully understand. I have given several presentations […]

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Business development Law Firm Management and Marketing

Women stunt their careers – unintentionally. (Comments on a post from HBR Blog Network)

Jill Flynn, Kathryn Heath and Mary Davis Holt start their HBR Blog post like this: “Having combed through more than a thousand 360-degree performance assessments conducted in recent years, we’ve found, by a wide margin, that the primary criticism men have about their female colleagues is that the women they […]

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Law Firm Management and Marketing Web 2.0 Web/Tech

Considering a website redesign? Make sure it’s better than it was before.

Three major companies have recently redesigned their websites – American Airlines, Southwest Airlines and Amazon.  I frequently use all three, so I was intimately familiar with the previous sites' user interfaces and overall usability. The Amazon experience isn't functionally much different than it was before. But the design style is updated, it uses softer […]

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Current Affairs Law Firm Management and Marketing RFPs and Proposals Social Media Web 2.0 Weblogs

Martindale’s Counsel to Counsel Forum – Managing Investigations, Compliance and Audits in Today’s Tough Markets

I have facilitated Martindale Counsel to Counsel forums all over the world since 2000. These discussions are “best practice” exchanges by corporate counsel and law firm lawyers about a particular topic.  Consistently, they are the best received CLE programs by buyers of legal services and senior law firm partners of […]

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Law Firm Management and Marketing Web 2.0 Web/Tech

The Relaunch of MoFo Mojo (the MoFo website)

There has nary been a brouhaha about a law firm website as there was about the former website of Morrison & Foerster LLP.  The Google analytics traffic stats were undoubtedly boosted by the lookie-lous, responding to friendly viral urges, "You just have to see this." Well, MoFo has launched its new […]

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Business development Law Firm Management and Marketing Marketing Budgets Social Media Web 2.0 Web/Tech

One of the next big things in law firm websites: Video done right.

Everyone who knows Adam Stock, the Director of Marketing and Business Development at California law firm Allen Matkins, understands that he is an early adopter of most things technology.  He’s a capable developer, program and website designer and, in his spare time, he is Chair of the upcoming 2011 Legal Marketing […]

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Law Firm Management and Marketing Social Media Web 2.0 Web/Tech

Law Firms on Facebook – More than a toe in the water

If I had a nickel for every time a lawyer asked me, “Should we be on Facebook?” . . . I’d be – well, you know. JD SUPRA has identified several firms that have established a great presence on Facebook, and the article notes why.  For those lawyers and firms […]

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Law Firm Management and Marketing Marketing Budgets Social Media Web 2.0 Web/Tech

Happy 20th Birthday World Wide Web!

August 6, 2011 was the twentieth birthday of the first website being launched.  For the hundreds of millions of hourly web users across the world, the day came and went without so much as a piece of cake or a candle.  As Mark Giangrande noted in his August 10 Law Librarians […]

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