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Strategy and Technology with Direction

Smart Thinking

Law Firm Management and Marketing

Happy New Year — 2009

Bloggers aren't supposed to take a hiatus.  But sometimes schedules and commitments can't be adjusted or nudged aside, even for the tiniest post.  I'm back and excited about the changes ahead in our industry. A former client, Thacher Proffitt & Wood, closed its doors December 31.  This was a pre-Civil War law firm with […]

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Marketing Budgets

It’s budget season (maximizing the value of every dollar)

For most law firms, it’s budget season. Given the upheaval on Wall Street this fall, some law firms are worried, several have faced well publicized lay-offs and even the ones who are doing pretty well, are uncertain. Twelve years ago I created a program called “Couch Money(r),” a marketing budget […]

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Social Networking

Lawyers and Facebook

We have just closed election week 2008 and have a young(ish — 47) African American President-elect and by all reports, a mandate for change.  Interestingly, in the weeks leading up to the election, there were numerous glimpses of partisan activism on college campuses, with the students overwhelmingly supporting Barack Obama.  […]

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Law Firm Management and Marketing

Outsourcing legal work to other lands

It’s interesting that USA Today reported on a growing trend that is rather unpopulist (for such a populist news source)–the outsourcing of legal work, in this instance, to India.  The article published October 16, 2009, More legal legwork gets outsourced to India, states that the professional outsourcing industry grew to […]

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Web/Tech

Social networking that pays off

There is a lot of chatter among lawyers and marketers about social networking.  “Are you on LinkedIn?” prompts a proud, “Yes!” by many lawyers.  I am also on LinkedIn, FaceBook and Plaxo.  But this article isn’t about the benefits — perceived or real — of these networking sites.  This is […]

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Law Firm Management and Marketing

Putting thoughts down on paper

This first post follows eight days of crashing stock prices and one day of record gains.  In many cases, Law firms are the beneficiaries of the financial turmoil, mergers and restructuring/bankruptcies.  In others, they are the roadkill.  Thoughtful bloggers have been addressing law firm management issues for several years, and […]

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