While In San Francisco to speak at the monthly San Francisco LMA luncheon on Website trends (with Barbara Abulafia, Keker & Van Nest, Jeff Yerkey, Right Hat and Per Casey, Tenrec), my colleague Keith Wewe, another couple and I were hosted by Elizabeth Lampert for dinner at Twenty-Five Lusk. This modern and tony restaurant, located […]
The most startling finding from the 2012-2013 AmLaw 100 Websites research – A troubling deficiency
Content Pilot is just releasing the findings of the 2012-2013 AmLaw 100 Websites: Ten Foundational Best Practices research. Objectively reviewing the websites of the nation’s largest law firms is an arduous process. There are Ten Foundational Best Practices – must-have features and functionality for today’s law firm sites – and each FBP […]
Competing On Intelligence
Originally published in Strategies, The Journal of Legal Marketing, issue no. V15.N02 Guest Post by Patrick Fuller April is a great month for sports fans. It begins with the NCAA Final Four, followed by the start of the Major League Baseball season, the NCAA Frozen Four, the start of […]
What lawyers can learn from “passage des crapeaux”
My friend and extraordinary international legal marketer, Leigh Dance, described an event or rite of passage that occurs every year in Brussels (where Leigh lives) – the “passage des crapeaux.” Leigh noticed “big orange traffic signs at both ends of the huge forest saying that the main/only road across the […]
What Law Firms Can Learn From John Patterson
Guest Post By Patrick Fuller John Patterson is one of those historical figures that very few people are familiar with, but whose legacy has impacted both the business world as well as the legal profession. Patterson was educated at Dartmouth, and following graduation, joined his brother in the coal business […]
What law firms can learn from Banana Joe
On Monday, February 11, no one outside the dog-show world knew of “Banana Joe,” the affenpinscher who won Westminster Dog Show’s platinum crown – “Best in Show.” Two days later,the five-year old super-pooch is ubiquitous, appearing on all the major networks and in every brand name online and print news […]
The future of CMOs – according to FORBES
A Forbes blogger posted an article called, "Is the CMO Role Dying or Thriving?" Here is how it starts: What’s happening to the CMO role? This question has been hot for a couple of years. Some suggest the role is nominal and “dying” while others suggest it is bigger, more […]
Embrace Life – The most moving YouTube video
Today's post is not about marketing and business development technology, knowledge or experience management, websites, marketing strategy, lawyers or law firms. It's to share a link of a remarkable and powerful advertising campaign promoting the use of seat belts. It could be one of the finest, most moving ads I've ever […]
Experience management/databases – best practices in content gathering
Gathering and managing content that is relevant to a firm's buyers of legal services is the bane of every marketer's existence. I've seen this one activity paralyze entire departments. The team is flummoxed by finding the most efficient way to engage lawyers so they provide the information that marketers need […]
Year-end website bio housekeeping for lawyers in 30 minutes or less
People don’t like to start on new projects the last few days of December. The pre-holiday bustle that focuses around family, food, faith, fa-la-la and folly has subsided, and we look ahead to the first full week of January to really start work. This year, these last December days are “lost” days […]
2013 advice for law firms to ensure a bright future
My friend and colleague Leigh Dance published a terrific article in AmLaw Daily structured as advice for global law firms. But most of it applies to law firms of any size. Leigh’s advice comes from more than 20 years consulting to corporate legal departments in multinational companies and global law […]
Experience management and databases – The results of a survey of CMOs
Experience management and how to get one’s arms around it surfaces in every conversation that I have with firm leaders and senior marketers. As I noted in a February 2012 blog post “Experience Management – it’s been elevated to mission-critical,” cross-selling and revenue growth are the two top concerns of firm leaders […]
The Secret of CRM Success in a Law Firm – Guest Post by William A. Smith
Marketing technology implementations are challenging in a law firm for a variety of reasons. The demand for trusted data for use by lawyers exactly when they need it is increasing, and the pressure on marketers to deliver just-in-time, relevant information and intelligence is greater than ever before. I recently spoke at the […]
Mine human capital to raise law firm revenue and profit – guest post by Jim Dolan
I have written several posts that focus on how lawyers can improve their business development success. The secret to becoming a rainmaker and The secret to becoming a rainmaker – Part 2 are two recent examples. In both posts, the advice is simple – something every lawyer could do. Yet, […]
What law firms can learn from my surprising experience at the Ritz-Carlton in Philadelphia
I haven’t always had a stellar experience at Ritz-Carlton hotels. In fact, in a lifetime of hotel stays, I’ve had three very disappointing stays at three different Ritz properties. They stand out in the blur of my business travel, however, because they were aberrant — Ritz-Carlton personnel are trained to stretch the […]
5 Tech tips to increase your productivity – Courtesy of Attorney at Work Blog
David King Keller surveyed a few of us at the Legal Marketing Association’s Tech Conference in San Francisco on October 10-11, 2012 and published an article on the Attorney at Work Blog. The focus of the conference was for speakers to share big and little ideas that “can increase your visibility, your productivity […]
Love your law firm marketing job more (or the “Smart-Work Matrix”) – Guest post by Allen Fuqua
I spoke about project management and how it can be used in business development at the LMA SE Mini-Conference in New Orleans last Friday. After having a glass of Pinot Noir with Allen Fuqua last week, I decided I had to include more about his Smart-Work Matrix in my presentation. In my […]
A TED Conference LMA-style – Part 1. Guest post by Allen Fuqua.
If you aren’t a TED-head yet, it’s time you become one. TED Conferences are described by attendees as “The ultimate brain spa” and “A 4-day journey into the future, in the company of those creating it.” TED stands for technology, entertainment and design – three huge subject areas that are shaping […]
CMO or Super Hero? (Guest blog post by Aleisha Gravit)
One of my favorite blogs, 3 Geeks and a Law Blog, originally posted this on September 25, 2012. It was posted by one of my favorite bloggers, Toby Brown (one of the 3 Geeks and the Director of Pricing and Analytics at Akin Gump) and written by one of my favorite […]
Bloomberg Law video — Law firm predictions for 2013 – opportunities for the nimble.
Kent Zimmerman, a consultant with the Zeughauser Group, was featured in an interview with Bloomberg Law’s Lee Pacchia about the state of the legal industry in Q4 2012 and 2013. Using the recent Citi Private Bank Annual Survey of Law Firm Performance data, plus insights gleaned from Zeughauser Group’s law firm […]