As the founder of Content Pilot, I am proud when the company and team I have built does well. Our biggest test of success is how our clients feel about us. Every engagement – regardless of size or client – means the world to us, and our mission is to […]
Good advice about lawyers’ productivity, but marketers are getting a bad rap
Jack Bostelman wrote a blog post about Wells Fargo's Q3 law firm financial survey and the AmLaw 200 firms' weak showing in 2013. Here are the results in a nutshell: Gross revenue increased 2.5% Expenses also increased 2.5% Total hours billed declined 0.75% and hours per lawyer declined 1.1% Effective […]
The best lawyer videos I’ve seen – watch Richard Hsu
“Video” comes up in every website conversation I have with lawyers and marketers. Everyone wants to add video to their websites, but few know how to approach it strategically, uniquely and so that the end result is superior to what you had without the added media. I have written about Richard […]
The future of CMOs – according to FORBES
A Forbes blogger posted an article called, "Is the CMO Role Dying or Thriving?" Here is how it starts: What’s happening to the CMO role? This question has been hot for a couple of years. Some suggest the role is nominal and “dying” while others suggest it is bigger, more […]
Embrace Life – The most moving YouTube video
Today's post is not about marketing and business development technology, knowledge or experience management, websites, marketing strategy, lawyers or law firms. It's to share a link of a remarkable and powerful advertising campaign promoting the use of seat belts. It could be one of the finest, most moving ads I've ever […]
Experience management/databases – best practices in content gathering
Gathering and managing content that is relevant to a firm's buyers of legal services is the bane of every marketer's existence. I've seen this one activity paralyze entire departments. The team is flummoxed by finding the most efficient way to engage lawyers so they provide the information that marketers need […]
Year-end website bio housekeeping for lawyers in 30 minutes or less
People don’t like to start on new projects the last few days of December. The pre-holiday bustle that focuses around family, food, faith, fa-la-la and folly has subsided, and we look ahead to the first full week of January to really start work. This year, these last December days are “lost” days […]
2013 advice for law firms to ensure a bright future
My friend and colleague Leigh Dance published a terrific article in AmLaw Daily structured as advice for global law firms. But most of it applies to law firms of any size. Leigh’s advice comes from more than 20 years consulting to corporate legal departments in multinational companies and global law […]
Experience management and databases – The results of a survey of CMOs
Experience management and how to get one’s arms around it surfaces in every conversation that I have with firm leaders and senior marketers. As I noted in a February 2012 blog post “Experience Management – it’s been elevated to mission-critical,” cross-selling and revenue growth are the two top concerns of firm leaders […]
The Secret of CRM Success in a Law Firm – Guest Post by William A. Smith
Marketing technology implementations are challenging in a law firm for a variety of reasons. The demand for trusted data for use by lawyers exactly when they need it is increasing, and the pressure on marketers to deliver just-in-time, relevant information and intelligence is greater than ever before. I recently spoke at the […]
Waller: A successful law firm website case study
Waller Lansden Dortch & Davis, LLP is a 200-lawyer firm headquartered in Nashville, with offices in Birmingham, AL and Austin, TX. The work that “Waller” does in the healthcare industry belies its relatively small size. It is known throughout that industry as the leader, the number-one firm, the “player” in […]
CMO or Super Hero? (Guest blog post by Aleisha Gravit)
One of my favorite blogs, 3 Geeks and a Law Blog, originally posted this on September 25, 2012. It was posted by one of my favorite bloggers, Toby Brown (one of the 3 Geeks and the Director of Pricing and Analytics at Akin Gump) and written by one of my favorite […]
How law firms can grow revenue in a more client-friendly way
In a catch up conversation with Ed Schecter this morning, we discussed a subject about which we are both passionate: how law firms can strategically grow revenue. This isn’t a new conversation at all. In fact, it’s a tired one that we’ve both had countless times in our careers. The […]
Content Pilot’s “CP Proposal Pilot” and Branding Services Wins Big in the National Law Journal “Best Of” Awards Competition
May 30, 2012 –DALLAS, TEXAS – Content Pilot LLC announced today that CP Proposal Pilot and CP Deals and Cases won the top award, “2012 Best Proposal Automation and Experience Management Solution,” in NLJ’s first nationwide survey of lawyers and other legal industry personnel. The National Law Journal created the […]
Where are the Dewey partners now – and how is your firm doing recruiting them?
Late yesterday Greg Lambert published a post on the 3 Geeks and a Law Blog called "Visualizing the Dewey & LeBoeuf Implosion." He includes several charts that track where the Dewey lawyers have landed. While the reports of departures have gone on for months, it's handy to see it all […]
Brilliant strategy and brilliant execution – are they strange bedfellows?
The CMO Network on LinkedIn has an interesting discussion sparked by the question: What is your opinion on Execution trumps Strategy?…Do you agree?… This is both a rapid and rabid-responding group, and those who have come down hard on the side of strategy (as they slap-slap the faces of the […]
Content Pilot’s “Velocity” wins IAC Awards – Best Legal Mobile Application
NEWS RELEASE – March 26, 2012 THE 2012 INTERNET ADVERTISING COMPETITION AWARDS (iAC) HONORS CONTENT PILOT’S “VELOCITY” The first mobile app to drive sales in the legal industry wins “Best Legal Mobile Application” Dallas, Texas — Content Pilot LLC announced today that Velocity™, the first mobile application that drives sales […]
The Elephant in the Room: Marketing Technology Trends you can’t Afford to Ignore
That's the title of our ILTA/LMA panel at the Legal Marketing Association's pre-conference CMO session tomorrow. (This is the first formal joint venture between LMA and ILTA – the first of many, I hope.) Starting at 11 CT, Kate Cain, the new Director of Market Intelligence at Sidley, will kick […]
Attorney business development: Here’s proof – it’s all about face time.
In my last post, I wrote about metrics and reports you can create to get your arms around the value of various forms of attorney business development. My post prompted a phone call from the President of a leading training company, where we discussed digging deeper into these business development […]
Experience Management – It’s been elevated to mission critical.
I have had more than a dozen conversations with AmLaw 100 and 200 firm leaders starting in Q4 2011 and continuing through January 2012. They identified cross-selling and revenue growth as their top priorities for 2012. As resolved as they are about that, they also admitted that they aren’t entirely […]