I haven’t always had a stellar experience at Ritz-Carlton hotels. In fact, in a lifetime of hotel stays, I’ve had three very disappointing stays at three different Ritz properties. They stand out in the blur of my business travel, however, because they were aberrant — Ritz-Carlton personnel are trained to stretch the […]
5 Tech tips to increase your productivity – Courtesy of Attorney at Work Blog
David King Keller surveyed a few of us at the Legal Marketing Association’s Tech Conference in San Francisco on October 10-11, 2012 and published an article on the Attorney at Work Blog. The focus of the conference was for speakers to share big and little ideas that “can increase your visibility, your productivity […]
Love your law firm marketing job more – Part 2
I intended to share the skeletal Smart-Work Matrix worksheet that Allen Fuqua uses in my last post. Here it is. This is an example of how Allen and his marketing team plot their tasks and projects at Winstead.
Love your law firm marketing job more (or the “Smart-Work Matrix”) – Guest post by Allen Fuqua
I spoke about project management and how it can be used in business development at the LMA SE Mini-Conference in New Orleans last Friday. After having a glass of Pinot Noir with Allen Fuqua last week, I decided I had to include more about his Smart-Work Matrix in my presentation. In my […]
A TED Conference LMA-style – Part 1. Guest post by Allen Fuqua.
If you aren’t a TED-head yet, it’s time you become one. TED Conferences are described by attendees as “The ultimate brain spa” and “A 4-day journey into the future, in the company of those creating it.” TED stands for technology, entertainment and design – three huge subject areas that are shaping […]
CMO or Super Hero? (Guest blog post by Aleisha Gravit)
One of my favorite blogs, 3 Geeks and a Law Blog, originally posted this on September 25, 2012. It was posted by one of my favorite bloggers, Toby Brown (one of the 3 Geeks and the Director of Pricing and Analytics at Akin Gump) and written by one of my favorite […]
What’s your message? No, really – What’s your message?
Is your message what you say it is – let’s say, your positioning strategy that results in a tagline – is that your message? Or, is your message what others say about you, or post about you on Twitter, Facebook and Pinterest? Marketoonist Tom Fishburne spoke at Google’s marketing conference […]
Bloomberg Law video — Law firm predictions for 2013 – opportunities for the nimble.
Kent Zimmerman, a consultant with the Zeughauser Group, was featured in an interview with Bloomberg Law’s Lee Pacchia about the state of the legal industry in Q4 2012 and 2013. Using the recent Citi Private Bank Annual Survey of Law Firm Performance data, plus insights gleaned from Zeughauser Group’s law firm […]
How law firms can grow revenue in a more client-friendly way
In a catch up conversation with Ed Schecter this morning, we discussed a subject about which we are both passionate: how law firms can strategically grow revenue. This isn’t a new conversation at all. In fact, it’s a tired one that we’ve both had countless times in our careers. The […]
Content Pilot announces NEW Law Firm Website Ten Foundational Best Practices – 2012-2013
As Content Pilot and Right Hat gear up to conduct the AmLaw 100 Websites: Ten Foundational Best Practices research for 2012-2013, the two companies have combined forces and released the latest list of “must-have” attributes for your law firm website. This has been substantially overhauled from the 2010 list. “Mobility” is […]
Back in America
I’ve just returned from two weeks touring and cruising Italy, plus other countries that are on the coastlines of the Mediterranean and Adriatic Seas. It was a great immersion in ancient cultures and centuries-old cathedrals and basilicas, combined with the joy of spontaneous, contemporary exploration and choice-making. But this post isn’t about […]
Client service tips that will make a difference in your relationships today – from Ritz Carlton and more
Anyone who has stayed at a Ritz-Carlton property appreciates why the company is twice a winner of the Malcolm Baldridge National Quality Award winner. And if you are fortunate enough to frequent the same hotel, the next time you arrive they make you feel like they missed you — really missed […]
The Twitter logo: 2 years old and over-the-hill
Twitter leaders decided that the old bird was over-the-hill. And too fat. No more tubby, toddler-appropriate tiny “Ts,” either. Logo refreshes aren’t unusual, but they typically happen over decades, not months. For example, take the evolution of the NBC logo (all the NBC logos below are the property of NBC): Lightening […]
The yin of the web designer and the yang of the client – whose ego wins?
For nearly 30 years, I have bought and sold design services, and since 1996, I have worked with website designers. Wait, I shouldn’t count those first years of web design, because they were horrifying experiments in this crazy new medium, but I can legitimately herald 2000 as the year that […]
One of the most important lessons that “connected” lawyers must learn
I just read an HBR Blog post by Peter Bregman that I've had on my imaginary "to-do" list for three days. The title caught my attention: Two Lists you Should Look at Every Morning. Finally, early Saturday evening I "found time" to spend three minutes reading it. To Bregman's point — […]
Content Pilot’s “CP Proposal Pilot” and Branding Services Wins Big in the National Law Journal “Best Of” Awards Competition
May 30, 2012 –DALLAS, TEXAS – Content Pilot LLC announced today that CP Proposal Pilot and CP Deals and Cases won the top award, “2012 Best Proposal Automation and Experience Management Solution,” in NLJ’s first nationwide survey of lawyers and other legal industry personnel. The National Law Journal created the […]
Lawyers (and everyone else), ask yourself: Am I my resume?
With yet another high profile resume-fake (Scott Thompson, who was ousted as Yahoo! CEO after four months among accusations that he lied on his resume about having a computer science degree) I am compelled to write this blog post about telling the truth on your website and other biographies. Whether […]
What law firms can learn from Dyson’s (think vacuum cleaners) anti-branding slur.
British industrial designer, Sir James Dyson, is best known for his iconic bagless vacuum cleaner that he peddles on television. And among frequent travelers who wash their hands in airport restrooms, for the Dyson Airblade, which dries your hands as would the edge of a tornado. But after a recent […]
Where are the Dewey partners now – and how is your firm doing recruiting them?
Late yesterday Greg Lambert published a post on the 3 Geeks and a Law Blog called "Visualizing the Dewey & LeBoeuf Implosion." He includes several charts that track where the Dewey lawyers have landed. While the reports of departures have gone on for months, it's handy to see it all […]
How long do CMOs last in their organizations?
When I took my first marketing director position in a law firm in 1987 (I know! A million years ago.), the function and position were so new, no one was measuring average tenure of senior marketers. Five years later when I moved to another firm to take its top spot, […]