Is your message what you say it is – let’s say, your positioning strategy that results in a tagline – is that your message? Or, is your message what others say about you, or post about you on Twitter, Facebook and Pinterest? Marketoonist Tom Fishburne spoke at Google’s marketing conference […]
Bloomberg Law video — Law firm predictions for 2013 – opportunities for the nimble.
Kent Zimmerman, a consultant with the Zeughauser Group, was featured in an interview with Bloomberg Law’s Lee Pacchia about the state of the legal industry in Q4 2012 and 2013. Using the recent Citi Private Bank Annual Survey of Law Firm Performance data, plus insights gleaned from Zeughauser Group’s law firm […]
How law firms can grow revenue in a more client-friendly way
In a catch up conversation with Ed Schecter this morning, we discussed a subject about which we are both passionate: how law firms can strategically grow revenue. This isn’t a new conversation at all. In fact, it’s a tired one that we’ve both had countless times in our careers. The […]
Content Pilot announces NEW Law Firm Website Ten Foundational Best Practices – 2012-2013
As Content Pilot and Right Hat gear up to conduct the AmLaw 100 Websites: Ten Foundational Best Practices research for 2012-2013, the two companies have combined forces and released the latest list of “must-have” attributes for your law firm website. This has been substantially overhauled from the 2010 list. “Mobility” is […]
Client service tips that will make a difference in your relationships today – from Ritz Carlton and more
Anyone who has stayed at a Ritz-Carlton property appreciates why the company is twice a winner of the Malcolm Baldridge National Quality Award winner. And if you are fortunate enough to frequent the same hotel, the next time you arrive they make you feel like they missed you — really missed […]
The yin of the web designer and the yang of the client – whose ego wins?
For nearly 30 years, I have bought and sold design services, and since 1996, I have worked with website designers. Wait, I shouldn’t count those first years of web design, because they were horrifying experiments in this crazy new medium, but I can legitimately herald 2000 as the year that […]
One of the most important lessons that “connected” lawyers must learn
I just read an HBR Blog post by Peter Bregman that I've had on my imaginary "to-do" list for three days. The title caught my attention: Two Lists you Should Look at Every Morning. Finally, early Saturday evening I "found time" to spend three minutes reading it. To Bregman's point — […]
Content Pilot’s “CP Proposal Pilot” and Branding Services Wins Big in the National Law Journal “Best Of” Awards Competition
May 30, 2012 –DALLAS, TEXAS – Content Pilot LLC announced today that CP Proposal Pilot and CP Deals and Cases won the top award, “2012 Best Proposal Automation and Experience Management Solution,” in NLJ’s first nationwide survey of lawyers and other legal industry personnel. The National Law Journal created the […]
Lawyers (and everyone else), ask yourself: Am I my resume?
With yet another high profile resume-fake (Scott Thompson, who was ousted as Yahoo! CEO after four months among accusations that he lied on his resume about having a computer science degree) I am compelled to write this blog post about telling the truth on your website and other biographies. Whether […]
Do the leaders of your law firm use social media? Employees trust leaders who do.
By now, most law firms have inked social media policies, yet leaders’ fears are still cresting at the thought of firm employees’ fingers running amok and damaging the firms’ reputations in some way. It seems this trepidation is a one-way street, however, as BRANDfog’s 2012 Social Media and Leadership Survey […]
Brilliant strategy and brilliant execution – are they strange bedfellows?
The CMO Network on LinkedIn has an interesting discussion sparked by the question: What is your opinion on Execution trumps Strategy?…Do you agree?… This is both a rapid and rabid-responding group, and those who have come down hard on the side of strategy (as they slap-slap the faces of the […]
Your vote and opinion really matter to me! Deadline to vote: Friday, March 30
I am proud to announce that my company, Content Pilot, has been included in the first-ever National Law Journal list of legal vendors for 2012. We have worked hard to be a part of this important national list – and we’ll work even harder to stay on it. https://www.surveymonkey.com/s/NLJBest2012 If […]
Content Pilot’s “Velocity” wins IAC Awards – Best Legal Mobile Application
NEWS RELEASE – March 26, 2012 THE 2012 INTERNET ADVERTISING COMPETITION AWARDS (iAC) HONORS CONTENT PILOT’S “VELOCITY” The first mobile app to drive sales in the legal industry wins “Best Legal Mobile Application” Dallas, Texas — Content Pilot LLC announced today that Velocity™, the first mobile application that drives sales […]
The Elephant in the Room: Marketing Technology Trends you can’t Afford to Ignore
That's the title of our ILTA/LMA panel at the Legal Marketing Association's pre-conference CMO session tomorrow. (This is the first formal joint venture between LMA and ILTA – the first of many, I hope.) Starting at 11 CT, Kate Cain, the new Director of Market Intelligence at Sidley, will kick […]
SMU Law School Law Practice Management Class 2012 – What’s on their minds?
Last week I taught Southern Methodist University’s Law Practice Management class – for the third year in a row. In 2011, the students were mostly 2Ls, but this year, there was an equal mix of 4Es (evening students who have fulltime jobs during the day), second and third years. They […]
What is the dollar cost of directory referrals to your law firm website? And are the visitors worth it?
Senior marketers have been questioning the value of Martindale-Hubbell listings with increasingly loud and passionate voices. For AmLaw 100 and 200 firms, the cost ranges from a bare-bones listing in the $20,000-40,000 range to a comprehensive contract that costs well into the six-figures. And many firms have eliminated it altogether, […]
Mobile apps or mobile websites: What’s a law firm to do??
When my company, Content Pilot, last conducted the AmLaw 100 Websites: Ten Foundational Best Practices research in Q2-3 2010, there were only four of the country’s largest law firms that had mobile apps. A few more had mobile websites, which were typically poorly designed, bare-bones renditions of their big site. […]
Experience Management – It’s been elevated to mission critical.
I have had more than a dozen conversations with AmLaw 100 and 200 firm leaders starting in Q4 2011 and continuing through January 2012. They identified cross-selling and revenue growth as their top priorities for 2012. As resolved as they are about that, they also admitted that they aren’t entirely […]
How would you transform the legal industry?
Ayelette Robinson, Director of Knowledge Technology at Littler Mendelson, did a guest post on the 3 Geeks and a Law Blog a couple days ago asking, “How would you transform the legal industry?” It got me thinking and I thought I’d carry her idea to my blog and pose it to […]
3 Geeks review our cross-selling mobile app, Velocity
In an ILTA hosted webinar yesterday about experience databases, Kathrine Cain (Winston & Strawn), Lisa Simon (Brownstein Hyatt Farber Schreck) and I spoke about our own experiences implementing experience databases. As I mentioned in my introduction and observations, this is one of the hottest topics proliferating law firms today – […]