For many AmLaw 100 and 200 law firms, experience management is one of the most important stated initiatives for 2012. Knowing what your partners do and knowing how to easily sort, parse and leverage this data is a top priority for managing partners, law firm chairs and executive committees. If […]
The best description of “strategy” I’ve read in years
I am having lunch today with the “3 Geeks and a Law Blog” trio – Lisa Salazar, Toby Brown and Greg Lambert. To prep, I am climbing into their award-winning blog of the same name and came across this description in a post by Greg. He’s talking about another blogger […]
A Toast to Differentiation: What law firms can learn from Blue Hill at Stone Barns
(Guest post by Lise Anne Schwartz) Regular visitors to this blog know that Deborah is a connoisseur of fine food, wine and restaurants. So when she visited New York last week, the pressure was on to find a unique dining experience for us to share. I took her to Blue […]
Attorney at Work’s “Lawyer Marketing Collection 2011”
If you haven’t subscribed to Attorney at Work yet, take 5 minutes during this post-Christmas-gift-exchanging-sale-exploiting week and do it. To get a taste for the benefit you’ll receive, download this free “Lawyer Marketing Collection 2011” — the most popular/best read Attorney at Work posts during the last year. I am happy to […]
3 No cost ways to drive traffic to your website
It’s almost New Year’s Eve. I am a believer in making New Year’s resolutions – I make them every year. When Merrilyn Astin Tarlton and Joan Feldman asked me to write a year-end blog post for their popular blog Attorney at Work, I sought to write one that would inspire readers […]
Have you heard about “Twitterology?” It’s the latest hot new science.
Ben Zimmer is a self-described all-around word nut. He is the former On Language columnist for The New York Times Magazine, the executive producer of VisualThesaurus.com (an entirely useful tool when you're looking to add color to your prose) and vocabulary.com. In a recent New York Times Sunday Review column […]
How does the “last mile” relate to lawyers’ website biographies?
The “last mile” is a supply chain management term (and a single released by hard rock/glam band, Cinderella, in 1989, and also a play and movie from the 1930s) that refers to a product’s last mile before it gets to market and on store shelves. Apparently, it’s the hardest and most […]
Considering a website redesign? Make sure it’s better than it was before.
Three major companies have recently redesigned their websites – American Airlines, Southwest Airlines and Amazon. I frequently use all three, so I was intimately familiar with the previous sites' user interfaces and overall usability. The Amazon experience isn't functionally much different than it was before. But the design style is updated, it uses softer […]
Steve Jobs tribute – “The only way to do great work is to love what you do.”
I can’t imagine any world leader today who will have at his or her death more news coverage or outpouring of grief by the masses in the world as Steve Jobs. The ubiquitous, yet iconic nature of Apple products has infiltrated the world of more men, women and children than anyone in […]
The Relaunch of MoFo Mojo (the MoFo website)
There has nary been a brouhaha about a law firm website as there was about the former website of Morrison & Foerster LLP. The Google analytics traffic stats were undoubtedly boosted by the lookie-lous, responding to friendly viral urges, "You just have to see this." Well, MoFo has launched its new […]
One of the next big things in law firm websites: Video done right.
Everyone who knows Adam Stock, the Director of Marketing and Business Development at California law firm Allen Matkins, understands that he is an early adopter of most things technology. He’s a capable developer, program and website designer and, in his spare time, he is Chair of the upcoming 2011 Legal Marketing […]
Law Firms on Facebook – More than a toe in the water
If I had a nickel for every time a lawyer asked me, “Should we be on Facebook?” . . . I’d be – well, you know. JD SUPRA has identified several firms that have established a great presence on Facebook, and the article notes why. For those lawyers and firms […]
Happy 20th Birthday World Wide Web!
August 6, 2011 was the twentieth birthday of the first website being launched. For the hundreds of millions of hourly web users across the world, the day came and went without so much as a piece of cake or a candle. As Mark Giangrande noted in his August 10 Law Librarians […]
Only 5 months left to meet your 2011 marketing goals
I received an email this morning from the CMO Council on its “Marketing Outlook for 2011.” While the research study made more sense to report in Q1, it’s worthwhile to use as a check-up as we edge into August 2011. The Study reports that marketing budgets are on the rise, with […]
How you can monitor social media buzz about you
Rob Kahn, Director of Business Development at Fenwick & West LLP, and Elizabeth Lampert, owner of Elizabeth Lampert PR, just wrote an article for the National Law Journal about social media. The publication date was July 4, 2011. After reading it, I searched for "social media" on the NLJ site - http://www.law.com/jsp/nlj/index.jsp - and got […]
Lawyers Beware: You’re being heard and watched (and read)
This morning I read a blog post from a great resource for lawyers published by legal marketing veteran Merrilyn Astin Tarlton and colleagues Joan Feldman and Mark Feldman, “Attorney at Work.” It reminded me of two recent experiences. Today’s Attorney at Work post is called “Wireless Hot Spot Safety Tips” and […]
Law Practice Management Class – SMU Law School. What’s on their minds?
I taught a course this week – Marketing on the Internet – at Mark Shank’s Law Practice Management Class at Southern Methodist University Law School. The LPM course was new last year – it attracted 14 students. This year, it has 49, and I expect next year it will exponentially grow again. […]
It’s not easy being green: Green initiatives in AmLaw 100 Law Firms
I just read about a recent Harris Poll of nearly 2,400 adults in which the results showed that Americans are less likely than they were in the summer of 2009 to be “green” and engage in various environmentally-friendly activities. A comparison between the 2010 and 2009 surveys reveals that fewer Americans […]
Let’s talk about lawyer biographies – 2010 AmLaw 100 Websites: Ten Foundational Best Practices
The fourth Foundational Best Practice is lawyer biographies. (If you are new to my blog and that opening sentence doesn’t make sense to you, please read these earlier posts about the 2010 AmLaw 100 Websites: Ten Foundational Best Practices Research: one, two, three, four and five – in chronological order […]
Measuring the value of social media in driving traffic to your law firm website
It’s mid-December and much of the country is buried in a cold snap. It’s also the time of year where we all seek frenetic joy in the holiday shopping, eating, drinking, socializing Spirit. And, it’s also budget season – still – for many law firms. While we are seeing an […]