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Strategy and Technology with Direction

Deborah McMurray

Law Firm Management and Marketing Web 2.0 Web/Tech

Your vote and opinion really matter to me! Deadline to vote: Friday, March 30

I am proud to announce that my company, Content Pilot, has been included in the first-ever National Law Journal list of legal vendors for 2012. We have worked hard to be a part of this important national list – and we’ll work even harder to stay on it. https://www.surveymonkey.com/s/NLJBest2012 If […]

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Current Affairs Law Firm Management and Marketing Social Media Weblogs

Loads of Buzz: What happens if an employer asks for your Facebook password?

Since I first read the story last week of the employer requiring an applicant to share his Facebook password during an interview (a condition for employment), business, government, politicians and loads of lawyers have commented on its appropriateness and legality. The article, in the March 20, 2012 edition of The […]

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Business development Knowledge Management (KM) Law Firm Management and Marketing Web 2.0 Web/Tech

Content Pilot’s “Velocity” wins IAC Awards – Best Legal Mobile Application

NEWS RELEASE – March 26, 2012 THE 2012 INTERNET ADVERTISING COMPETITION AWARDS (iAC) HONORS CONTENT PILOT’S “VELOCITY” The first mobile app to drive sales in the legal industry wins “Best Legal Mobile Application” Dallas, Texas — Content Pilot LLC announced today that Velocity™, the first mobile application that drives sales […]

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Business development Law Firm Management and Marketing

What does a Chief Strategy Officer in a law firm do?

I reconnected with Janis Nordstrom, Chief Strategy Officer at Wolf Theiss, at the Marketing Partner Forum in Miami in January – and peppered her with questions about her globe-trotting legal marketing career. It’s different, mainly, because she is an American LMA member living in Austria and working for a non-U.S. […]

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Business development Food and Drink Law Firm Management and Marketing Social Media

Bits and Pieces from James Kane’s LMA Keynote Presentation – March 15, 2012

Like nearly 1,000 other LMA members last Thursday morning, I listened to our conference opener keynote, James Kane, speak about “loyalty.” It could be the best keynote I’ve ever heard in my life. Thanks to Mark Usellis and Jill Weber, conference co-chairs, and Betsi Roach, LMA Executive Director (plus the […]

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Business development Knowledge Management (KM) Law Firm Management and Marketing Social Media Web 2.0 Web/Tech Weblogs

The Elephant in the Room: Marketing Technology Trends you can’t Afford to Ignore

That's the title of our ILTA/LMA panel at the Legal Marketing Association's pre-conference CMO session tomorrow. (This is the first formal joint venture between LMA and ILTA – the first of many, I hope.) Starting at 11 CT, Kate Cain, the new Director of Market Intelligence at Sidley, will kick […]

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Current Affairs Law Firm Management and Marketing Social Media Web 2.0 Web/Tech Weblogs

SMU Law School Law Practice Management Class 2012 – What’s on their minds?

Last week I taught Southern Methodist University’s Law Practice Management class – for the third year in a row. In 2011, the students were mostly 2Ls, but this year, there was an equal mix of 4Es (evening students who have fulltime jobs during the day), second and third years. They […]

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Law Firm Management and Marketing Weblogs

Richard Hsu – a master communicator who happens to be a lawyer

I just read Richard Hsu’s blog post about Life Sciences Collaboration Agreements. You might wonder why my usual interests in marketing and technology (or food/wine) are veering in that direction. When you watch his presentation, you’ll know why. Watch the one with the music (the music Apple used to introduce […]

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Business development Knowledge Management (KM) Law Firm Management and Marketing

Attorney business development: Here’s proof – it’s all about face time.

In my last post, I wrote about metrics and reports you can create to get your arms around the value of various forms of attorney business development. My post prompted a phone call from the President of a leading training company, where we discussed digging deeper into these business development […]

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Business development Law Firm Management and Marketing

How valuable is each hour of attorney business development time? The answer: It depends.

Last month I attended a panel workshop called “Building Reporting: Marketing and Business Development Metrics” at the 2012 Marketing Partner Forum in Miami. Presenters were Steve Bell, Chief Client Development Officer, Womble Carlyle, Adam Severson, (then) Director of Business Development & Marketing at Faegre (and now Chief Marketing & Business […]

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Business development Food and Drink Law Firm Management and Marketing

What law firms can learn from my wonderful experience at Davio’s in Philadelphia.

For the second year in a row, I spent Valentine's Day in Philadelphia, the City of Brotherly Love. (Appropriate enough on this holiday where "love" is front and center.) And, for the second year in a row, I had dinner at Davio's. Davio's is billed as a Northern Italian Steakhouse. […]

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Business development Law Firm Management and Marketing Marketing Budgets Web/Tech

What is the dollar cost of directory referrals to your law firm website? And are the visitors worth it?

Senior marketers have been questioning the value of Martindale-Hubbell listings with increasingly loud and passionate voices. For AmLaw 100 and 200 firms, the cost ranges from a bare-bones listing in the $20,000-40,000 range to a comprehensive contract that costs well into the six-figures. And many firms have eliminated it altogether, […]

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Law Firm Management and Marketing Marketing Budgets Web 2.0 Web/Tech

Mobile apps or mobile websites: What’s a law firm to do??

When my company, Content Pilot, last conducted the AmLaw 100 Websites: Ten Foundational Best Practices research in Q2-3 2010, there were only four of the country’s largest law firms that had mobile apps.  A few more had mobile websites, which were typically poorly designed, bare-bones renditions of their big site.  […]

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Food and Drink Law Firm Management and Marketing

What law firms can learn from my disappointing experience at Del Frisco’s in New York.

I met LMA friends after work at Del Frisco's last week in New York.  It appeared that most of Manhattan was in the tight surroundings – we were elbow-to-elbow and four or five rows of people back from the bar.  Patience and a booming voice were required. That isn't the […]

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Business development Law Firm Management and Marketing Marketing Budgets

The strongest law firm brands – a 2012 brand survey by Acritas

"Brand" and "branding" were words that were nearly eliminated from our lexicon during the recession.  A respected stalwart in corporate strategic business planning, law firms, when slicing initiatives and the budgets that supported branding the last two – three years, quickly erased those line items.  There was almost no looking back . […]

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Business development Knowledge Management (KM) Law Firm Management and Marketing RFPs and Proposals Web/Tech

Experience Management – It’s been elevated to mission critical.

I have had more than a dozen conversations with AmLaw 100 and 200 firm leaders starting in Q4 2011 and continuing through January 2012.  They identified cross-selling and revenue growth as their top priorities for 2012. As resolved as they are about that, they also admitted that they aren’t entirely […]

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Business development Current Affairs Food and Drink Knowledge Management (KM) Law Firm Management and Marketing Web/Tech

How would you transform the legal industry?

Ayelette Robinson, Director of Knowledge Technology at Littler Mendelson, did a guest post on the 3 Geeks and a Law Blog a couple days ago asking, “How would you transform the legal industry?”  It got me thinking and I thought I’d carry her idea to my blog and pose it to […]

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Business development Knowledge Management (KM) Law Firm Management and Marketing Web 2.0 Web/Tech

3 Geeks review our cross-selling mobile app, Velocity

In an ILTA hosted webinar yesterday about experience databases, Kathrine Cain (Winston & Strawn), Lisa Simon (Brownstein Hyatt Farber Schreck) and I spoke about our own experiences implementing experience databases.  As I mentioned in my introduction and observations, this is one of the hottest topics proliferating law firms today – […]

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Business development Knowledge Management (KM) Law Firm Management and Marketing Web/Tech

Experience databases: If you build it, will they come?

For many AmLaw 100 and 200 law firms, experience management is one of the most important stated initiatives for 2012.  Knowing what your partners do and knowing how to easily sort, parse and leverage this data is a top priority for managing partners, law firm chairs and executive committees.  If […]

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Extranets Intranets Knowledge Management (KM) Law Firm Management and Marketing RFPs and Proposals Web/Tech Weblogs

The best description of “strategy” I’ve read in years

I am having lunch today with the “3 Geeks and a Law Blog” trio – Lisa Salazar, Toby Brown and Greg Lambert.  To prep, I am climbing into their award-winning blog of the same name and came across this description in a post by Greg. He’s talking about another blogger […]

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