This post was originally published by Content Pilot’s Patrick Fuller on the Deductive Intelligence blog. This is the fifth year that he’s published, through various sources, his take on the AmLaw 200 trends. The 2013 AmLaw 200 was released in early June, and to borrow a line from Led Zeppelin, […]
Website visitors don’t read (and we’ve known this for a long time)
Law firm website analytics show that visitors don’t read the content that we painstakingly create. Visitors are scanners – they efficiently scale the pages with their eyes in a big F pattern, catching a headline, keywords or infographics that catch their eye. We hope that something registers, and that there is […]
Managing Partners Share Forecasts and Insights – LMA Texas – Dallas City Group
Guest post by Lisa Whitley Coleman Four Texas Managing Partners recently discussed industry trends, marketing and business development roles and necessary changes to fundamental law firm business models at an April Legal Marketing Association Dallas City Group panel luncheon hosted by Haynes and Boone LLP. The room was filled with attorneys, […]
“Like” law firm Benesch and help fund Red Cross Disaster Relief
Smart law firm Benesch is raising money for the Red Cross Disaster Relief Fund and its Facebook visibility at the same time. If you “like” Benesch, they will donate one dollar – up to $5,000. Such a smart and good move for the law firm. Spread the word, “like” Benesch and […]
What law firms can learn from my experience with the strangest dessert in San Francisco (maybe the world)
While In San Francisco to speak at the monthly San Francisco LMA luncheon on Website trends (with Barbara Abulafia, Keker & Van Nest, Jeff Yerkey, Right Hat and Per Casey, Tenrec), my colleague Keith Wewe, another couple and I were hosted by Elizabeth Lampert for dinner at Twenty-Five Lusk. This modern and tony restaurant, located […]
The most startling finding from the 2012-2013 AmLaw 100 Websites research – A troubling deficiency
Content Pilot is just releasing the findings of the 2012-2013 AmLaw 100 Websites: Ten Foundational Best Practices research. Objectively reviewing the websites of the nation’s largest law firms is an arduous process. There are Ten Foundational Best Practices – must-have features and functionality for today’s law firm sites – and each FBP […]
Competing On Intelligence
Originally published in Strategies, The Journal of Legal Marketing, issue no. V15.N02 Guest Post by Patrick Fuller April is a great month for sports fans. It begins with the NCAA Final Four, followed by the start of the Major League Baseball season, the NCAA Frozen Four, the start of […]
What lawyers can learn from “passage des crapeaux”
My friend and extraordinary international legal marketer, Leigh Dance, described an event or rite of passage that occurs every year in Brussels (where Leigh lives) – the “passage des crapeaux.” Leigh noticed “big orange traffic signs at both ends of the huge forest saying that the main/only road across the […]
What Law Firms Can Learn From John Patterson
Guest Post By Patrick Fuller John Patterson is one of those historical figures that very few people are familiar with, but whose legacy has impacted both the business world as well as the legal profession. Patterson was educated at Dartmouth, and following graduation, joined his brother in the coal business […]
What law firms can learn from Banana Joe
On Monday, February 11, no one outside the dog-show world knew of “Banana Joe,” the affenpinscher who won Westminster Dog Show’s platinum crown – “Best in Show.” Two days later,the five-year old super-pooch is ubiquitous, appearing on all the major networks and in every brand name online and print news […]
The future of CMOs – according to FORBES
A Forbes blogger posted an article called, "Is the CMO Role Dying or Thriving?" Here is how it starts: What’s happening to the CMO role? This question has been hot for a couple of years. Some suggest the role is nominal and “dying” while others suggest it is bigger, more […]
Embrace Life – The most moving YouTube video
Today's post is not about marketing and business development technology, knowledge or experience management, websites, marketing strategy, lawyers or law firms. It's to share a link of a remarkable and powerful advertising campaign promoting the use of seat belts. It could be one of the finest, most moving ads I've ever […]
Experience management/databases – best practices in content gathering
Gathering and managing content that is relevant to a firm's buyers of legal services is the bane of every marketer's existence. I've seen this one activity paralyze entire departments. The team is flummoxed by finding the most efficient way to engage lawyers so they provide the information that marketers need […]
Year-end website bio housekeeping for lawyers in 30 minutes or less
People don’t like to start on new projects the last few days of December. The pre-holiday bustle that focuses around family, food, faith, fa-la-la and folly has subsided, and we look ahead to the first full week of January to really start work. This year, these last December days are “lost” days […]
2013 advice for law firms to ensure a bright future
My friend and colleague Leigh Dance published a terrific article in AmLaw Daily structured as advice for global law firms. But most of it applies to law firms of any size. Leigh’s advice comes from more than 20 years consulting to corporate legal departments in multinational companies and global law […]
Experience management and databases – The results of a survey of CMOs
Experience management and how to get one’s arms around it surfaces in every conversation that I have with firm leaders and senior marketers. As I noted in a February 2012 blog post “Experience Management – it’s been elevated to mission-critical,” cross-selling and revenue growth are the two top concerns of firm leaders […]
Stuffing v. Dressing – an unnecessary war of words
Thank you for reading my blog! Truly, I am so grateful. I take your comments to heart, and invite suggestions to improve it and recommendations for future topics. As a thank you, I share a favorite poem about the ubiquitousness of our kitchen tables and my special Cornbread and Sausage […]
The Secret of CRM Success in a Law Firm – Guest Post by William A. Smith
Marketing technology implementations are challenging in a law firm for a variety of reasons. The demand for trusted data for use by lawyers exactly when they need it is increasing, and the pressure on marketers to deliver just-in-time, relevant information and intelligence is greater than ever before. I recently spoke at the […]
Waller: A successful law firm website case study
Waller Lansden Dortch & Davis, LLP is a 200-lawyer firm headquartered in Nashville, with offices in Birmingham, AL and Austin, TX. The work that “Waller” does in the healthcare industry belies its relatively small size. It is known throughout that industry as the leader, the number-one firm, the “player” in […]
Mine human capital to raise law firm revenue and profit – guest post by Jim Dolan
I have written several posts that focus on how lawyers can improve their business development success. The secret to becoming a rainmaker and The secret to becoming a rainmaker – Part 2 are two recent examples. In both posts, the advice is simple – something every lawyer could do. Yet, […]