My company, Content Pilot, is a founding partner of a bold new initiative called Generation Generosity. The initial exploration was done by Akina, and as soon as they broached the idea with me, we were enthusiastically on board. As you can read on the “Gen-Gen” blog, www.generationgenerosity.org, here is the idea: […]
Steve Jobs tribute – “The only way to do great work is to love what you do.”
I can’t imagine any world leader today who will have at his or her death more news coverage or outpouring of grief by the masses in the world as Steve Jobs. The ubiquitous, yet iconic nature of Apple products has infiltrated the world of more men, women and children than anyone in […]
Martindale’s Counsel to Counsel Forum – Managing Investigations, Compliance and Audits in Today’s Tough Markets
I have facilitated Martindale Counsel to Counsel forums all over the world since 2000. These discussions are “best practice” exchanges by corporate counsel and law firm lawyers about a particular topic. Consistently, they are the best received CLE programs by buyers of legal services and senior law firm partners of […]
The Relaunch of MoFo Mojo (the MoFo website)
There has nary been a brouhaha about a law firm website as there was about the former website of Morrison & Foerster LLP. The Google analytics traffic stats were undoubtedly boosted by the lookie-lous, responding to friendly viral urges, "You just have to see this." Well, MoFo has launched its new […]
One of the next big things in law firm websites: Video done right.
Everyone who knows Adam Stock, the Director of Marketing and Business Development at California law firm Allen Matkins, understands that he is an early adopter of most things technology. He’s a capable developer, program and website designer and, in his spare time, he is Chair of the upcoming 2011 Legal Marketing […]
Law Firms on Facebook – More than a toe in the water
If I had a nickel for every time a lawyer asked me, “Should we be on Facebook?” . . . I’d be – well, you know. JD SUPRA has identified several firms that have established a great presence on Facebook, and the article notes why. For those lawyers and firms […]
Happy 20th Birthday World Wide Web!
August 6, 2011 was the twentieth birthday of the first website being launched. For the hundreds of millions of hourly web users across the world, the day came and went without so much as a piece of cake or a candle. As Mark Giangrande noted in his August 10 Law Librarians […]
Only 5 months left to meet your 2011 marketing goals
I received an email this morning from the CMO Council on its “Marketing Outlook for 2011.” While the research study made more sense to report in Q1, it’s worthwhile to use as a check-up as we edge into August 2011. The Study reports that marketing budgets are on the rise, with […]
Social media for introverts – Guest post by Paul S. Grabowski
I have worked with Paul Grabowski, Esq. at two well known Texas law firms, Andrews Kurth and Porter Hedges, where he led the marketing departments. He just wrote this post for Thom Singer’s blog (Thom Singer is also an Andrews Kurth marketing team alum), which should resonate with many of the lawyers who […]
How you can monitor social media buzz about you
Rob Kahn, Director of Business Development at Fenwick & West LLP, and Elizabeth Lampert, owner of Elizabeth Lampert PR, just wrote an article for the National Law Journal about social media. The publication date was July 4, 2011. After reading it, I searched for "social media" on the NLJ site - http://www.law.com/jsp/nlj/index.jsp - and got […]
Commentary on Law360 Post, “How to Make it Rain by Marketing Individual Lawyers”
A legal marketing friend, John Eix, head of Regional Business Development – Texas for Hunton & Williams, sent me a June 24, 2011 Law360 article that I finally had a moment to read. It covers the age-old question of, “Do clients hire law firms or lawyers?” I have always insisted that they hire both, […]
What lawyers can learn from the high standards at Niman Ranch
Last night I attended a special event at Abacus, one of my favorite Dallas restaurants — a Niman Ranch dinner hosted by chef Kent Rathbun and Niman Ranch farmer, Paul Willis. If you enjoy four and five-star restaurants, you will be familiar with Niman Ranch products and its mission of: “… raising […]
Calling in-house legal marketers and business development professionals – A Survey
There is one day left to be a part of Content Pilot’s survey called, “Survey on Law Firm Proposals, RFPs and Managing Experience.” This is the second such survey, the first being conducted on a smaller scale in early 2010. Prompted again by recent conversations with C-level marketing/BD leaders and marketing directors […]
Three tiers of law firms and the Transatlantic Elite “Sweet Sixteen”
Given that we are still waiting for the results of the NCAA Final Four basketball tournament, I thought it was apropos to mention TheLawyer.com’s Transatlantic Elite Sweet Sixteen that it published in Q4 2010. Read about the firms that have been elevated to this coveted position. Briefly, they are: Allen […]
Once again, bad judgment in law firm advertising
Before the economic downturn in 2008, large law firms were spending $500,000 and up on print advertising – and that's on the media spend alone. Trying hard to creatively cut through the clutter significantly added to that investment. Today, far fewer law firms – at least the business to business […]
The secret to becoming a rainmaker – Part 2
On February 15th, I wrote a post called, "The secret to becoming a rainmaker." It was one of the highest read posts since I started my Law Firm 4.0 blog. I plan to add to this from time to time and will, very simply, call them Part 2, Part 3, and […]
Lawyers Beware: You’re being heard and watched (and read)
This morning I read a blog post from a great resource for lawyers published by legal marketing veteran Merrilyn Astin Tarlton and colleagues Joan Feldman and Mark Feldman, “Attorney at Work.” It reminded me of two recent experiences. Today’s Attorney at Work post is called “Wireless Hot Spot Safety Tips” and […]
Law Practice Management Class – SMU Law School. What’s on their minds?
I taught a course this week – Marketing on the Internet – at Mark Shank’s Law Practice Management Class at Southern Methodist University Law School. The LPM course was new last year – it attracted 14 students. This year, it has 49, and I expect next year it will exponentially grow again. […]
The secret to becoming a rainmaker.
I mentioned in my last post about civility that I have worked with lawyers nearly three decades. I’ve worked with a lot of brilliant, thought-leading and profession-defining lawyers. It’s a pleasure to have called them clients and friends. Not all of these remarkable attorneys could be called rainmakers. Some are, […]
Most days, I mourn the loss of civility.
I know you’ve seen it and have felt its sting. Rudeness by travelers, drivers, shoppers, waiters and others in the service business. It’s one of the most troubling, yet widely accepted conditions of our times, and unless there is a Peter Finch-style “I’m mad as hell and I’m not going to […]