On November 10, 2010, I spoke to the San Francisco and Albuquerque chapters of ILTA – www.iltanet.org - (with some SF LMA members also attending) - presenting the 2010 AmLaw 100 Websites: Ten Foundational Best Practices research for the first time. I wrote a guest article about it and posted my slides on "3 […]
Amlaw 100 Websites: Ten Foundational Best Practices — the first attribute (Strategy Copy)
Let's talk about "Strategy Copy" on a law firm (or any) website. This is simply a short, compelling description of your firm that reflects your unique positioning strategy. It should work very hard — it carries your branding message(s), distinguishes your firm and succinctly offers differentiating benefits or features. It […]
2010 AmLaw 100 Website Ten Foundational Best Practices research – Communicating your Message
We commissioned the AmLaw 100 Websites: Ten Foundational Best Practices research again this year, and have just completed the analysis. Now it’s time to dig in and unbury the findings, and compare it to the 2007 study, which was the last time this research was conducted. “Communicating your Message” is the first […]
Two more law firm intranet best practices – integration and governance
Conducting audits of several SharePoint intranets inspired me to design a list of much-needed intranet best practices for law firms, about which I blogged here. Now, being in the pre-design strategy and planning phases of two large firm intranets, I realize that I stopped short at 7. Two more best practices have […]
Goulston & Storrs – the first iPhone app in New England
In a world where precedent rules, law firms aren’t widely known to be trend-setters – or even early adopters. There are two law firms who have put an i-generation stake in the ground and created iPhone apps. (Other firms have launched apps, but the most highly publicized recent ones are […]
“Web site” finally becomes “website” – according to the AP Stylebook
I’ve been a stickler for writing “Web site” with a cap W, lowercase s and two words. Because it was right. According to an April 16th twitter post, the AP Stylebook has finally relinquished its hold on this written protocol – and from now on, “website” (one word and a lowercase […]
Law Firm Intranets – A new look in 2010
I am seeing more interest in their intranets by law firms than I have seen in the last dozen years. Firm leaders are taking a serious look at ways to improve communication up and down the organization, facilitate collaboration among colleagues and workgroups, reinforce cultural tenets and save money. A well […]
Incentive to update lawyer Web site biographies (YouTube video)
Each time we plan and design a new law firm Web site, we create a lawyer profile tailored to that firm and insist that all lawyers update their biographies. In spite of the Web site analytics statistic that more than half of the visitors to a law firm Web site view […]
Law Firm Web Sites: Foundational Best Practice #2 – Graphics and Design
Each morning I read law.com’s latest report about an AmLaw 100 firm’s profits or revenue drops in 2009 over 2008. American Lawyer Media is building anticipation with this tactic as it leads up to its May 1, 2010 release of the AmLaw 100 financial report. The release of the AmLaw 100 firm […]
Law Firm Web Sites: Foundational Best Practice #1 – Communicating your Message
On December 31st, in this blog, Content Pilot announced the 2010 Ten Foundational Best Practices for law firm Web sites. We wait with anticipation American Lawyer Media’s announcement of the 2010 AmLaw 100 firms – those law firms whose Web sites we will review against these Ten Foundational Best Practices. Between […]
The efficacy of Martindale.com as a referrer to your Web site
A law firm's Web site should be at the center of its business development. With the evolution of Web 2.0 and social media tools, site visitors can customize their experiences, interact with the firm and its lawyers, and stay up-to-the-minute on the latest laws and industry developments via video, podcasts, […]
Content Pilot announces the Web Sites 2010: Ten Foundational Best Practices
As we approach the new decade with anticipation and hope, we can look back and be thankful that Internet marketing has evolved away from brochure-ware Web sites to more tailored, intuitive, user-driven experiences that provide quick answers, easy transactions and the desired information to visitors. The result is visitor loyalty. Law […]
Social networking that pays off
There is a lot of chatter among lawyers and marketers about social networking. “Are you on LinkedIn?” prompts a proud, “Yes!” by many lawyers. I am also on LinkedIn, FaceBook and Plaxo. But this article isn’t about the benefits — perceived or real — of these networking sites. This is […]