The first “marketing and math” presentation I gave was for the now-defunct Marketing Directors’ Institute conference 15 or so years ago. It was, looking back on it, rudimentary – but it was a start. I told the law firm marketing audience to care about client and matter profitability, realization and […]
Richard Hsu connects with lawyer (a/k/a) celebrities in a unique way (Hsu Untied)
Writing my first blog post in 2015, I wanted to choose a topic that would have broad appeal. I’ve written about technology/IP/M&A lawyer Richard Hsu several times. The first time was nearly three years ago when I first read his definition of strategy. I’m including it here, because every New […]
What courage looks like in a law firm.
Jordan Furlong, legal industry consultant and popular blogger, and I have recently been emailing about “courage” and what it means to lawyers and their clients. He just published a penetrating post called “What Leadership Really Means,” that gets to the heart of courage and why it’s so important for lawyers to […]
Law firm innovation – Read the TED takeaways and 10 “Shark Tank” presentations from the 2014 Futures Conference
I am happy to share this “insider’s” view of the 2014 Futures Conference at Suffolk University Law School October 16-17 in Boston. Following Tom Sager’s keynote, three TED-style speakers (Jeff Carr, Abe Geiger and Ron Staudt) each spoke for eight minutes, then 10 facilitated teams of attendees dispersed to classrooms […]
Still buzzing about the 2014 Futures Conference at Suffolk Law School in Boston
If you want a running commentary of the 2014 Futures Conference, search for #COLPM2014 on Twitter. It’s an excellent, real-time, meat-of-the-matter summary of the six TED-style talks, Tom Sager’s keynote, our ten facilitated breakout teams and their “Shark Tank” presentations to our judges. The program was designed around innovative thinking […]
2014 Futures Conference on Legal Innovation will Break the Mold – October 16-17
What happens when you put 150 legal practice innovators together with 10 pioneers and leading-edge thinkers for two days of brainstorming and problem-solving at one of the country’s most innovative law schools? One can only imagine the possibilities! On October 16-17, 2014, The College of Law Practice Management will host […]
Lawyers: The new measure of success? Where are you on the EP scale?
As a measure of success, EP is the new black. Not just for lawyers, but for marketers, CIOs, financial advisors, anyone working today who wants to get farther faster. It’s kind of a magic bullet. EP stands for “Executive Presence.” In a new Strategy + Business article by Sally Helgesen, […]
What law firm laterals need to know – Guest Post by Steve Nelson, The McCormick Group
When it comes to lateral hiring, Steve Nelson is one of the most thoughtful executive search professionals I know. Understanding that the relationship of a lateral partner in a new law firm is, well, a relationship, not a transaction is the first example of his rigor. He knows how often […]
To win more business, don’t underestimate the value of visceral appeal.
For more than two decades we have known that corporate counsel and other buyers of legal services have two levels of decision-making. They make an intellectual decision when creating their short list, evaluating expertise, perceived technical skill, and other features that are important to them – geographical reach, depth, rates […]
Want lateral hiring success in your law firm? Focus more on fit.
The failure of laterals to integrate well into their new law firms continues in 2014 as it has in the many years preceding it. For those firms that share the disappointing stories, the similarities are remarkable: The lawyer came in expecting senior staff (especially marketing/BD and professional development) and lawyers […]
A champagne toast to a grand 2014 – and my one piece of New Year advice
Many law firm consultants, prognosticators and pundits have written long blog posts and articles with predictions for law firms in 2014. Given that website visitors don't read (they scan), I prefer tiny bites of information and opinions, as opposed to having to scroll to China. I have several predictions this […]
A big year of awards and enhancements for Content Pilot
As the founder of Content Pilot, I am proud when the company and team I have built does well. Our biggest test of success is how our clients feel about us. Every engagement – regardless of size or client – means the world to us, and our mission is to […]
Good advice about lawyers’ productivity, but marketers are getting a bad rap
Jack Bostelman wrote a blog post about Wells Fargo's Q3 law firm financial survey and the AmLaw 200 firms' weak showing in 2013. Here are the results in a nutshell: Gross revenue increased 2.5% Expenses also increased 2.5% Total hours billed declined 0.75% and hours per lawyer declined 1.1% Effective […]
Results: 2013 AmLaw 100 Websites: Ten Foundational Best Practices Research – Part I
I just presented the Keynote address at the 2013 LMA Legal Tech Conference in San Francisco, previewing the results of the 2013 AmLaw 100 Websites research findings. Congratulations and thanks to Clare Ota and Adam Stock for organizing a sold-out, superior conference. Sponsored by Content Pilot LLC and supported by […]
The Fifth Annual AmLaw 200 Trends Analysis
This post was originally published by Content Pilot’s Patrick Fuller on the Deductive Intelligence blog. This is the fifth year that he’s published, through various sources, his take on the AmLaw 200 trends. The 2013 AmLaw 200 was released in early June, and to borrow a line from Led Zeppelin, […]
Managing Partners Share Forecasts and Insights – LMA Texas – Dallas City Group
Guest post by Lisa Whitley Coleman Four Texas Managing Partners recently discussed industry trends, marketing and business development roles and necessary changes to fundamental law firm business models at an April Legal Marketing Association Dallas City Group panel luncheon hosted by Haynes and Boone LLP. The room was filled with attorneys, […]
Competing On Intelligence
Originally published in Strategies, The Journal of Legal Marketing, issue no. V15.N02 Guest Post by Patrick Fuller April is a great month for sports fans. It begins with the NCAA Final Four, followed by the start of the Major League Baseball season, the NCAA Frozen Four, the start of […]